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Tom Brady is finally ready to laugh at Deflategate.

The New England Patriots quarterback, who was forced to sit out four games earlier this year for allegedly being aware of the team’s scheme to deflate footballs in the 2015 AFC title game, is featured in a new spot by for Foot Locker that debuted Wednesday.

In the week leading up to Thanksgiving, the shoe and apparel retailer concentrates a week full of shoe releases that it calls its “Week of Greatness.”

In the spot with Brady, two fans are walking into a diner having picked up their shoes and are wondering aloud how it’s possible that the company is sustaining success.

Brady overhears the two and launches into a speech, which eventually becomes about him.

“Just because something is great year after year, doesn’t mean anything is going on,” Brady says to the fans. “Why can’t some things just be great? It starts with with questions and then questions turn into a assumptions and then assumptions turn into vacations. So why would you punish the Week of Greatness for something that never even happened?’

Foot Locker wrote the spot for Brady and the quarterback was all in.

“We like our spots to allow athletes to poke fun at themselves and people enjoy that,” said Jed Berger, the company’s vice president of brand marketing. “Our fans and customers like to see these athletes as humans. I don’t think anyone has seen Tom Brady like they see him in this spot.”

Berger said that since the ads only run for 10 days, it’s important the the ads resonate, Berger said.

A few years ago, the company’s Week of Greatness ads existed not the premise that all was right in the world. Mike Tyson gave Evander Holyfield his ear back. Dennis Rodman was giving a one-way ticket to North Korea and Brett Favre finally knew just when to retire.

in last year’s ad, Derrick Rose called up Tim Duncan to express his excitement over the week and Duncan got as excited as he could — which, of course, wasn’t much.