There’s no simple secret that will make you an expert at search engine optimization, as it involves many different factors that must be studied. Off page SEO is just as important as on page, and the following are some effective ways you can optimize your site for the search engines so you get a higher rank for your targeted keywords.
To begin with, when you start applying off page SEO to your site, don’t expect to quickly achieve a high ranking that’s stable, as this seldom happens. You shouldn’t see this inconsistency in your ranking as a bad sign, as this is perfectly normal, so stick to your plan and continue your SEO tactics. What often occurs is that your site will appear high in the listings, and then it will disappear just as quickly. A site may get as high as the first page, but then a few days later in may be on page fifteen. When this happens, don’t let it stop you and just keep moving forward with your optimization.
When it comes down to off-page SEO, the search engines basically look at the type of backlinks you’re getting from the other sites. The search engines will consider you backlinks more valuable when your referrer sites are trusted. This is why you should get listed in popular web directories like Yahoo! Directory as backlinks from this directory is enough to put your website in the elite league. There are many other web directories that you can submit your site to in addition to these directories. Make sure you don’t link to directories that look spammy or that aren’t untrustworthy. You should also look at the length of time your domain name has been registered. This is important because legitimate domain names are usually registered for several years but illegitimate ones are rarely used longer than a year. Making sure your domain name is registered for more than a year may not seem like a big factor but it makes a good impression the search engines.
Abiding by the rules laid out by Google and living up to their expectations as best as you can is how to be successful with on page SEO. While search engines like Bing and Yahoo! matter, you should focus on Google. This is the reason you should never pay for traffic or links. Doing this not only brings you low quality traffic but also raises a red flag with Google, who doesn’t like websites that get into link buying.
As you can see, off page search engine optimization requires you to focus on the littlest details to get the best results. You’ll see a definite change in your rankings as soon as you start applying the above tips.
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