The website administrator for “Taylor’s Hiking Equipment” is customizing their UET tag to pass parameters for Dynamic Remarketing on a new hiking boot ad. In what order should the following steps be taken to complete this task.
To customize the UET tag for Dynamic Remarketing for “Taylor’s Hiking Equipment” new hiking boot ad, the correct order of steps should be as follows:
- Paste the basic JavaScript UET tag into all website pages: This sets up the foundation for tracking user actions across the website.
- Collect the values for the product ID and page type parameters: Before customizing the UET tag, you need to know what specific information (e.g., product IDs, page types) you want to track for dynamic remarketing purposes.
- Customize additional UET code to include product ID and page type parameter values: With the necessary values identified, you can now modify the UET tag to capture dynamic information relevant to your remarketing efforts.
- Paste customized UET code into all website pages: Replace or update the basic UET tag with the newly customized version that includes additional parameters for dynamic remarketing.
- Validate with UET tag helper: After implementing the customized UET tag, use the UET Tag Helper tool to verify that the tag is firing correctly and capturing the desired data on your website.
Following these steps in order ensures a systematic approach to implementing and verifying the functionality of the UET tag for dynamic remarketing campaigns on the Microsoft Advertising network.
I was asked about this question more than once by MAP members on my list, so I thought to add the answer here for future reference. The members who know how to do Facebook and Microsoft Ads tend to make the most money on MAP so you’re on the right track