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With businesses now forced to shift to have a bigger digital presence, it’s essential that you remain honest with your consumers. They can now detect BS coming from a mile away, and they will leave your business for dead if they feel like the brand is being inauthentic.
I have a fantastic chat with Gourmet magazine and discuss how I was able to make my wine business grow, what led me to step in to the market, and what I’ve learned about running a DTC business post COVID.
